Your car lot, online in an afternoon.
A real website and a phone-first app built for independent used-car dealers. Scan a VIN, shoot the photos, set your terms — the car is live in about a minute. You keep your leads, your domain, and your customers.
Why we built this
A good dealer with a bad website.
Cars that sold three weeks ago, still up top. Prices that aren’t the prices anymore. Not because the dealer doesn’t care — because keeping a website right is a second job that lives at a desk, behind a login nobody has time to open. So the site drifts, a buyer drives out for a car that’s already gone, and you lose the sale. That was never your fault. It was the tool’s.
LotRocket makes keeping your lot online the same motion as running it: sell a car in gloves on a Tuesday, mark it sold in a tap, and it’s off your site before the buyer’s out of the driveway. Built from the phone up — because you’re on the lot, and your software should be too.
A demo LotRocket dealer site — scroll it, click a car.
How it works
From the windshield to the web in about a minute.
01
Scan the VIN
Point your phone at the windshield. Year, make, model, trim — filled in for you, yours to correct.
02
Shoot the photos
Walk around the car. The photos are the hero of the listing; the app frames them and stays out of the way.
03
It's live
Set your price and how you want payments shown. The car is on your own website — indexed by Google — in about a minute.
What you get
Everything a lot needs. Nothing it doesn’t.
A website that looks like you mean it
Your own domain, three looks to pick from, and pages built to rank locally — not a template with your name pasted on.
The whole lot from your phone
Add a car, answer a lead, mark one sold — outdoors, in gloves, in a few taps. No laptop, no back office.
Your leads are yours
Every shopper who asks about a car comes straight to you — yours to work, yours to keep.
Buy-here-pay-here, shown right
Lead with "$215/week," not a cash price nobody pays. Built-in disclosure language accompanies the payment terms you advertise.
A title check on every car
Clean title, verified odometer, never-totaled — checked against the federal record and dated, so a badge means something.
Found on the map, and on Find-a-Car
Local search plus shop.lotrocket.app, where nearby shoppers browse every dealer at once and land on your page. Included.
See it in action
Shoppers find you on Find-a-Car. You run the lot from your pocket.
Every LotRocket dealer, searchable in one place — each car links straight to your site.
Add a car, answer a lead, mark one sold — from the lot.
Coming soon
Your inventory on Facebook.
We’re building an automatic sync that keeps your cars up to date on your dealership’s Facebook Page — the same always-accurate inventory from your LotRocket site, showing up where local shoppers already are. Founding dealers get it first, at no extra cost, the moment it’s live.
Why you need it
Your busiest salesperson works every hour you’re closed.
Your website isn’t a brochure — it’s your busiest salesperson, working every hour you’re closed. If it’s stale, it’s lying to your buyers on your behalf.
An accurate, sharp site that a shopper trusts is the difference between a lot people drive to and a lot people scroll past. That’s what we’re here to protect. Your site, your domain, your leads — every shopper who asks comes straight to you, and stays yours.
A real person shows up
You get an Account Rep, not a support ticket.
Every new dealer gets a visit from a real person who sets the site up with you, gets your first cars online, and picks up the phone when you call. Software that acts like a handshake.
Questions dealers ask
The things you’d ask before you’d ever sign up.
Still on the fence? Book a free 15-minute call and ask us anything.
You're new. Why should I trust my lot to you?
Fair question, and we'd ask it too. We're new, and we're not going to pretend otherwise. What we'd rather you judge us on is whether the thing works and whether a real person picks up when you call — both of which you can test in your first week, with no contract holding you there.
What happens if you go under?
Straight answer: your website, your domain, and your data are yours, always — if you ever leave, for any reason, they leave with you. And on the odds: LotRocket isn't a venture-funded moonshot that lives or dies on hitting a growth number by next quarter. It's built to run lean and grow steadily, so we're not one bad funding round away from disappearing. We plan to be here. But even if the worst happened, you'd never be locked out of your own business.
Do I have to drop my current DMS?
No. LotRocket is built to work either way — as your standalone site and app, or stood up right alongside the systems you already run. Nothing forces a switch, and you move at your own pace.
Can I bring my current inventory over?
Yes — your Account Rep brings it over with you on the setup call. Send whatever you've got, a feed or a spreadsheet, or you scan them in together — whatever's easiest for your lot. Either way you're not staring at an empty site on day one.
What happens to my website and my domain?
They stay yours. Point your existing domain at us or we'll set one up — either way your name's on it, not ours. Leave someday and the domain goes with you.
Where do my cars actually get seen?
On your own site, indexed by Google, plus Find-a-Car — shop.lotrocket.app, where nearby shoppers browse every LotRocket dealer at once and land on your page. Direct Facebook Marketplace integration is coming soon.
Is it really $199 for everything?
Everything. Your site, the app, unlimited cars and leads, the title check, the Find-a-Car listing, and a real Account Rep. No setup fee, no per-car charge, no contract. Cancel anytime.
Are my leads really mine?
Every shopper who asks about a car comes straight to you. We don't sell them, rent them, or route them anywhere else. That's the whole point of building this.
I'm not a computer person. Is this going to be a headache?
It's built for exactly that. If you can take a photo, you can run your lot on it — and a real person sets it up with you, so you're never figuring it out alone.
What if it's not for me?
Then you leave, and you take your site, domain, and data with you. No contract, cancel anytime. We’d rather earn month 13 than trap you in month 2.
Can I really cancel on my own?
Yes — entirely on your own, one button, no trap. No reps, no retention calls, no “let me transfer you.” Click the button, download your data, tell us if you’d like a hand moving it back, and go about your way. Easy peasy.
Be one of the first
The dealers who come in now are the ones who shape it.
LotRocket is early — and that’s the whole offer: the dealers who come in now aren’t just customers, they’re the ones who shape it. You’ll get a real person setting it up with you, a direct line to the people building it, and features that get built because you asked for them, not because a roadmap in some other city said so.
Founding dealers lock in $199/mo for life — and we’ll sit down with you and get your first cars online together. No contract, cancel anytime. If it’s not making your life easier, walk.
We’re not like the others. They sell you software and move on. We’re building this alongside you, and we only keep earning if it works for you. That’s the whole point.
Pricing
Pricing
$199/month
Locked for life · Founding partners only
Every feature we ever add, you get — and your price never moves. No contract, no setup fee, cancel anytime.
- Your website and the app
- Unlimited cars and leads
- Your own domain, your own leads
- Local SEO and the Find-a-Car listing
- A title check on every car
- An Account Rep who shows up